Vineet Nayyar Learning Resource Centre
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Advertising basics! :

By: Contributor(s): Material type: TextTextPublication details: New Delhi : Response Books, 2012.Description: xi, 200 pISBN:
  • 9780761998105 (pbk.)
Subject(s): DDC classification:
  • 659.1 VIL
Online resources:
Contents:
How it all began -- Conventional advertising and ad agencies -- The new ad agency-- the stress is on client servicing -- On to copy, folks! -- The craft of advertising copywriting -- Writing for radio, television, and film -- Advertising in the ICT age : the future..
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Item type Current library Collection Call number Status Date due Barcode
Reference Reference Mahindra University VNLRC Reference Management 659.1 VIL (Browse shelf(Opens below)) Not for loan 5770

How it all began -- Conventional advertising and ad agencies -- The new ad agency-- the stress is on client servicing -- On to copy, folks! -- The craft of advertising copywriting -- Writing for radio, television, and film -- Advertising in the ICT age : the future..

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