Advertising basics! :
Vilanilam, John V.
Advertising basics! : - New Delhi : Response Books, 2012. - xi, 200 p. ;
How it all began -- Conventional advertising and ad agencies -- The new ad agency-- the stress is on client servicing -- On to copy, folks! -- The craft of advertising copywriting -- Writing for radio, television, and film -- Advertising in the ICT age : the future..
9780761998105 (pbk.)
Advertising.
Advertising agencies.
659.1 / VIL
Advertising basics! : - New Delhi : Response Books, 2012. - xi, 200 p. ;
How it all began -- Conventional advertising and ad agencies -- The new ad agency-- the stress is on client servicing -- On to copy, folks! -- The craft of advertising copywriting -- Writing for radio, television, and film -- Advertising in the ICT age : the future..
9780761998105 (pbk.)
Advertising.
Advertising agencies.
659.1 / VIL