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The content trap: a strategist's guide to digital change

By: Material type: TextTextPublication details: Penguin Random House India 2016 GurgaonDescription: xxxii, 423 pISBN:
  • 9780143428619
Subject(s): DDC classification:
  • 302.230684 A6C6
Summary: Companies everywhere face two major challenges today: getting noticed and getting paid. To con¬front these obstacles, Bharat Anand examines a range of businesses around the world, from Chinese Internet giant Tencent to Scandinavian digital trail¬blazer Schibsted, from The New York Times to The Economist, and from talent management to the future of education. Drawing on these stories and on the lat¬est research in economics, strategy, and marketing, this refreshingly engaging book reveals important lessons, smashes celebrated myths, and reorients strategy. Companies that now flourish are finding that the connections they foster are more important than the content they create. http://penguin.co.in/book/business/the-content-trap/
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Item type Current library Collection Call number Status Date due Barcode
Reference Reference Mahindra University VNLRC Reference MT 658.421 ANA (Browse shelf(Opens below)) Not for loan 13572

Companies everywhere face two major challenges today: getting noticed and getting paid. To con¬front these obstacles, Bharat Anand examines a range of businesses around the world, from Chinese Internet giant Tencent to Scandinavian digital trail¬blazer Schibsted, from The New York Times to The Economist, and from talent management to the future of education. Drawing on these stories and on the lat¬est research in economics, strategy, and marketing, this refreshingly engaging book reveals important lessons, smashes celebrated myths, and reorients strategy. Companies that now flourish are finding that the connections they foster are more important than the content they create.

http://penguin.co.in/book/business/the-content-trap/

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