The content trap: a strategist's guide to digital change (Record no. 7978)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01446aam a2200217 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780143428619 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 302.230684 |
| Item number | A6C6 |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Anand, Bharat |
| 245 ## - TITLE STATEMENT | |
| Title | The content trap: a strategist's guide to digital change |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher | Penguin Random House India |
| Year of publication | 2016 |
| Place of publication | Gurgaon |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xxxii, 423 p. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | Companies everywhere face two major challenges today: getting noticed and getting paid. To con¬front these obstacles, Bharat Anand examines a range of businesses around the world, from Chinese Internet giant Tencent to Scandinavian digital trail¬blazer Schibsted, from The New York Times to The Economist, and from talent management to the future of education. Drawing on these stories and on the lat¬est research in economics, strategy, and marketing, this refreshingly engaging book reveals important lessons, smashes celebrated myths, and reorients strategy. Companies that now flourish are finding that the connections they foster are more important than the content they create.<br/><br/>http://penguin.co.in/book/business/the-content-trap/ |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Entrepreneurship |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Motivation |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Mass media - Economics |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Telecommunication - Economics |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Media - Communications industries |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Business - Economics - Industries |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|
| Mahindra University VNLRC | Mahindra University VNLRC | Reference | 25/01/2019 | Bookionics | 599.00 | 658.421 ANA | 13572 | Reference |