Driving Demand: Transforming B2B Marketing to Meet the Needs of the Modern Buyer

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TextPublication details: Palgrave Macmillan: New York, 2015.Description: 204pISBN:

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Reference	Mahindra University VNLRC Reference	Management	658.804 HIL (Browse shelf(Opens below))	Not for loan		19661

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Previous	658.8 KOT Marketing management	658.8 KOT Marketing management	658.804 HALL Innovative B2B Marketing New Models, Processes and Theory	658.804 HIL Driving Demand: Transforming B2B Marketing to Meet the Needs of the Modern Buyer	658.827 ROM How Brands Grow Part-2 : Including Emerging Markets, Services, Durables, B2B and Luxury Brand	658.827 ROM How Brands Grow Part-2 : Including Emerging Markets, Services, Durables, B2B and Luxury Brand	658.827 ROM How Brands Grow Part-2 : Including Emerging Markets, Services, Durables, B2B and Luxury Brand	Next

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