Driving Demand: Transforming B2B Marketing to Meet the Needs of the Modern Buyer (Record no. 16046)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00339nam a2200121Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9781137526786 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.804 |
| Item number | HIL |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Hidalgo, Carlos |
| 245 #0 - TITLE STATEMENT | |
| Title | Driving Demand: Transforming B2B Marketing to Meet the Needs of the Modern Buyer |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher | Palgrave Macmillan: |
| Place of publication | New York, |
| Year of publication | 2015. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 204p. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|
| Management | Mahindra University VNLRC | Mahindra University VNLRC | Reference | 26/03/2025 | SBH | 4260.55 | 658.804 HIL | 19661 | Reference |