Vineet Nayyar Learning Resource Centre
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Managing retailing

By: Contributor(s): Material type: TextTextPublication details: New Delhi: Oxford University Press; 2018.Edition: 3rd edDescription: 514pISBN:
  • 9780199488827
Subject(s): DDC classification:
  • 658.87  SIN
Summary: The third edition of Managing Retailing is a comprehensive textbook designed to meet the needs of postgraduate management students specializing in marketing. Based on original research, it provides an in-depth coverage of retailing theory and explains the key concepts through numerous illustrations, examples, exhibits, tables, figures, and cases.
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Item type Current library Collection Call number Status Date due Barcode
Reference Reference Mahindra University VNLRC General Stacks Management 658.87 SIN (Browse shelf(Opens below)) Not for loan 14408

The third edition of Managing Retailing is a comprehensive textbook designed to meet the needs of postgraduate management students specializing in marketing. Based on original research, it provides an in-depth coverage of retailing theory and explains the key concepts through numerous illustrations, examples, exhibits, tables, figures, and cases.

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