Managing retailing
Sinha, Piyush Kumar.
Managing retailing - 3rd ed. - New Delhi: Oxford University Press; 2018. - 514p.
The third edition of Managing Retailing is a comprehensive textbook designed to meet the needs of postgraduate management students specializing in marketing. Based on original research, it provides an in-depth coverage of retailing theory and explains the key concepts through numerous illustrations, examples, exhibits, tables, figures, and cases.
9780199488827
Retailing;
Retail marketing;
Marketing channels;
658.87 / SIN
Managing retailing - 3rd ed. - New Delhi: Oxford University Press; 2018. - 514p.
The third edition of Managing Retailing is a comprehensive textbook designed to meet the needs of postgraduate management students specializing in marketing. Based on original research, it provides an in-depth coverage of retailing theory and explains the key concepts through numerous illustrations, examples, exhibits, tables, figures, and cases.
9780199488827
Retailing;
Retail marketing;
Marketing channels;
658.87 / SIN