New strategic brand management (Record no. 12444)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00414nam a22001697a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780749465155 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8343 |
| Item number | KAP |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Kapeferer, Jean-Noel |
| 245 ## - TITLE STATEMENT | |
| Title | New strategic brand management |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 5th Ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | London: |
| Name of publisher | Kogan Page; |
| Year of publication | 2012. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 492p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | BRAND NAME PRODUCTS |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | BRANDING - MARKETING; |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | BUSINESS NAMES; |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|
| Management | Mahindra University VNLRC | Mahindra University VNLRC | General Stacks | 16/02/2022 | SBH | 3224.00 | 658.8343 KAP | 14836 | Reference |
| Management | Mahindra University VNLRC | Mahindra University VNLRC | General Stacks | 01/09/2025 | SBH | 5500.18 | 658.8343 KAP | 20501 | Books |