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New strategic brand management

Kapeferer, Jean-Noel

New strategic brand management - 5th Ed. - London: Kogan Page; 2012. - 492p.

ISBN: 9780749465155

Subjects--Topical Terms:
BRAND NAME PRODUCTS
BRANDING - MARKETING;
BUSINESS NAMES;

Dewey Class. No.: 658.8343 / KAP

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