000			01446aam a2200217 4500
008			170302b2016 xxu||||| |||| 00| 0 eng d
020			_a9780143428619
082			_a302.230684 _bA6C6
100			_aAnand, Bharat _9340937
245			_aThe content trap: a strategist's guide to digital change
260			_bPenguin Random House India _c2016 _aGurgaon
300			_axxxii, 423 p.
520			_aCompanies everywhere face two major challenges today: getting noticed and getting paid. To con¬front these obstacles, Bharat Anand examines a range of businesses around the world, from Chinese Internet giant Tencent to Scandinavian digital trail¬blazer Schibsted, from The New York Times to The Economist, and from talent management to the future of education. Drawing on these stories and on the lat¬est research in economics, strategy, and marketing, this refreshingly engaging book reveals important lessons, smashes celebrated myths, and reorients strategy. Companies that now flourish are finding that the connections they foster are more important than the content they create. http://penguin.co.in/book/business/the-content-trap/
650			_aEntrepreneurship _9340938
650			_aMotivation _9340939
650			_aMass media - Economics _9340940
650			_aTelecommunication - Economics _9340941
650			_aMedia - Communications industries _9340942
650			_aBusiness - Economics - Industries _9340943
942			_2ddc _cBK
999			_c7978 _d7978