000 00404cam a22001578i 4500
020 _a9789356400634
082 0 0 _a658.83
_bPAL
100 _aPalmatier, Robert W.
245 1 0 _aMarketing analytics : based on first principles
260 _aNew Delhi
_bBloomsbury
_c2022
300 _a399p.
650 0 _aMarketing research.
700 1 _aGermann, Frank,
700 1 _aPetersen, J. Andrew,
942 _cBK
999 _c15848
_d15848