| 000 | 00451nam a2200169Ia 4500 | ||
|---|---|---|---|
| 020 | _a9789354600807 | ||
| 082 |
_a659.1 _bBEL |
||
| 100 | _aBelch George E, | ||
| 245 | _aAdvertising and promotion: an integrated marketing communication perspective | ||
| 250 | _a12 ed. | ||
| 260 |
_c2013 _bMc Graw Hill |
||
| 300 | _axliii,1016p. | ||
| 650 | _aAdvertising and promotion | ||
| 700 | _a Belch, Michael A | ||
| 700 | _aPurani, Keyoor | ||
| 942 | _cBK | ||
| 999 |
_c15603 _d15603 |
||