000			02042nam a22001817a 4500
020			_a9789351341598
082			_a658.83 _bKUR
100			_aKuruganti, Sandhya
245			_aBusiness analytics: applications to consumer marketing
260			_aNew Delhi _bMcGraw Hill _c2015
300			_a336 p.
520			_aA ready reckoner, for business professionals, analytics practitioners, and students, the book navigates through the customer lifecycle starting from initiation of the relationship with the customer, following through the phase of relationship deepening, and finally customer retention. Themes pertaining to price management, quantitative methods, usage of data sources and analytical infrastructure have been explored in depth, to support data driven decision making Highlights: Addresses strategic imperatives of analytics in an easy-to-comprehend guide linking quantitative analysis to business application Focuses on a customer centric approach for leveraging analytics across the customer life cycle Offers in-depth vision of real-life examples across different industry verticals including Financial Services, Insurance, Telecom, Retail, and Travel and Entertainment sectors Bridges the gap between theory and practice by showcasing the benefits of leveraging analytics for formulating marketing strategies Explores analytical strategy and presents quantitative analysis within the context of a business objective, and not as stand-alone methodologies Caters to business managers, analytics practitioners, business intelligence experts, and students of management and quantitative disciplines who will benefit from the numerous business applications that elaborate on the conceptualization and implementation of analytical solutions for profitable decision-making (http://www.mheducation.co.in/9789351341598-india-business-analytics-applications-to-consumer-marketing)
650			_aMarketing
650			_aConsumer marketing - Analytics
650			_aQuantitative methods
700			_aBasu, Hindol
942			_cBK
999			_c14828 _d14828