000 00403nam a22001577a 4500
999 _c13023
_d13023
020 _a9788126548620
082 _a658.87
_bWIN
100 _aWinston, Wayne L.
245 _aMarketing analytics
260 _aNew Delhi
_bWiley
_c2014
300 _a690p.
650 _aMarketing research--Data processing
650 _aMicrosoft Excel (Computer file)
650 _aElectronic spreadsheets
942 _cBK