| 000 | 00414nam a22001697a 4500 | ||
|---|---|---|---|
| 020 | _a9780749465155 | ||
| 082 |
_a658.8343 _bKAP |
||
| 100 | _aKapeferer, Jean-Noel | ||
| 245 | _aNew strategic brand management | ||
| 250 | _a5th Ed. | ||
| 260 |
_aLondon: _bKogan Page; _c2012. |
||
| 300 | _a492p. | ||
| 650 | _aBRAND NAME PRODUCTS | ||
| 650 | _aBRANDING - MARKETING; | ||
| 650 | _aBUSINESS NAMES; | ||
| 942 | _cBK | ||
| 999 |
_c12444 _d12444 |
||