| 000 | 00815nam a22001937a 4500 | ||
|---|---|---|---|
| 999 |
_c12197 _d12197 |
||
| 020 | _a9780199488827 | ||
| 082 |
_a658.87 _bSIN |
||
| 100 | _aSinha, Piyush Kumar. | ||
| 245 | _aManaging retailing | ||
| 250 | _a3rd ed. | ||
| 260 |
_aNew Delhi: _bOxford University Press; _c2018. |
||
| 300 | _a514p. | ||
| 520 | _aThe third edition of Managing Retailing is a comprehensive textbook designed to meet the needs of postgraduate management students specializing in marketing. Based on original research, it provides an in-depth coverage of retailing theory and explains the key concepts through numerous illustrations, examples, exhibits, tables, figures, and cases. | ||
| 650 | _aRetailing; | ||
| 650 | _aRetail marketing; | ||
| 650 | _aMarketing channels; | ||
| 700 | _aUniyal, Dwarika Prasad. | ||
| 942 | _cBK | ||