000 00393 a2200145 4500
999 _c12127
_d12127
020 _a9780749482169
082 _a658.83
_bGRI
100 _aGrigsby, Mike
245 _aMarketing analytics : a practical guide to improving consumer insights using data techniques
250 _a2nd
260 _bKogan Press
_c2018
300 _a240p.
650 _aMarketing; Marketing research
942 _cBK