Vineet Nayyar Learning Resource Centre

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1.
Brand challenge: adapting branding to sectorial imperatives by
Publication details: London Kogan Page 2015
Availability: Items available for reference: Mahindra University VNLRC: Not for loan (1)Call number: 658.827 KOM.

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2.
New strategic brand management by
Edition: 5th Ed.
Material type: Text Text
Publication details: London: Kogan Page; 2012
Availability: Items available for loan: Mahindra University VNLRC (1)Call number: 658.8343 KAP. Items available for reference: Mahindra University VNLRC: Not for loan (1)Call number: 658.8343 KAP.

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