Vineet Nayyar Learning Resource Centre
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Fundamentals of international business

By: Material type: TextTextPublication details: Pearson Noida 2019Edition: 4th edDescription: 339pISBN:
  • 9789353068950
Subject(s): DDC classification:
  • 338.88 VAR
Summary: This book captures the core essence of international business with focus on the plethora of issues related to the functioning transnational corporations (TNCs), within its geographical proximity and then moving on to more advanced mode of foreign market entry. The language and the flow of the content enable students to understand and interpret the complexities of the subject including latest developments like BREXIT and the fluctuations in the BOLIVAR.
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Item type Current library Collection Call number Status Date due Barcode
Books Books Mahindra University School of Law Law 338.88 VAR (Browse shelf(Opens below)) Available L3865

This book captures the core essence of international business with focus on the plethora of issues related to the functioning transnational corporations (TNCs), within its geographical proximity and then moving on to more advanced mode of foreign market
entry. The language and the flow of the content enable students to understand and interpret the complexities of the subject including latest developments like BREXIT and the fluctuations in the BOLIVAR.

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