Vineet Nayyar Learning Resource Centre
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Influence :

By: Material type: TextTextPublication details: HarperCollins Publishers New York, NY 2007Edition: Revised editionDescription: xiv, 320 p. : ill. ; 21 cmISBN:
  • 9780061241895
Subject(s): DDC classification:
  • 150 CIA
Contents:
1. Weapons of influence 2. Reciprocation : the old give and take and take 3. Commitment and consistency : hobgoblins of the mind 4. Social proof : truths are us 5. Liking : the friendly thief 6. Authority : directed deference 7. Scarcity : the rule of the few Epilogue. Instant influence : primitive consent for an automatic age. Notes Bibliography Index
Summary: "Influence, the classic book on persuasion, explains the psychology of why people say yes - and how to apply these understandings... You'll learn the six universal principles, how to use them to become a skilled persuader and how to defend yourself against them. Perfect for people in all walks of life..." - BOOK JACKET
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Item type Current library Collection Call number Status Date due Barcode
Books Books Mahindra University VNLRC General Stacks MT 150 CIA (Browse shelf(Opens below)) Checked out 27/10/2018 6841

Donated to the Library by The Freemasons Charity

1. Weapons of influence
2. Reciprocation : the old give and take and take
3. Commitment and consistency : hobgoblins of the mind
4. Social proof : truths are us
5. Liking : the friendly thief
6. Authority : directed deference
7. Scarcity : the rule of the few
Epilogue. Instant influence : primitive consent for an automatic age.
Notes
Bibliography
Index

"Influence, the classic book on persuasion, explains the psychology of why people say yes - and how to apply these understandings... You'll learn the six universal principles, how to use them to become a skilled persuader and how to defend yourself against them. Perfect for people in all walks of life..." - BOOK JACKET

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