TY  - BOOK
AU  - Anand, Bharat
TI  - The content trap: a strategist's guide to digital change
SN  - 9780143428619
U1  - 302.230684 
PY  - 2016///
CY  - Gurgaon
PB  - Penguin Random House India
KW  - Entrepreneurship
KW  - Motivation
KW  - Mass media - Economics
KW  - Telecommunication - Economics
KW  - Media - Communications industries
KW  - Business - Economics - Industries
N2  - Companies everywhere face two major challenges today: getting noticed and getting paid. To con¬front these obstacles, Bharat Anand examines a range of businesses around the world, from Chinese Internet giant Tencent to Scandinavian digital trail¬blazer Schibsted, from The New York Times to The Economist, and from talent management to the future of education. Drawing on these stories and on the lat¬est research in economics, strategy, and marketing, this refreshingly engaging book reveals important lessons, smashes celebrated myths, and reorients strategy. Companies that now flourish are finding that the connections they foster are more important than the content they create.

http://penguin.co.in/book/business/the-content-trap
ER  -