TY  - BOOK
AU  - Hidalgo, Carlos 
TI  - Driving Demand: Transforming B2B Marketing to Meet the Needs of the Modern Buyer
SN  - 9781137526786
U1  - 658.804 
PY  - 2015///
CY  - New York
PB  - Palgrave Macmillan
ER  -