TY  - BOOK
AU  - Rogers,David L.
TI  - The digital transformation playbook : rethink your business for the Digital Age 
SN  - 9780231175449
U1  - 658.4062 
PY  - 2016///
CY  - New York
PB  - Columbia University Press
KW  - New products
KW  - Strategic planning
KW  - Technological innovations
KW  - Information technology
ER  -