TY  - BOOK
AU  - Palmatier, Robert W.
AU  - Germann,Frank
AU  - Petersen,J.Andrew
TI  - Marketing analytics : based on first principles
SN  - 9789356400634
U1  - 658.83 
PY  - 2022///
CY  - New Delhi
PB  - Bloomsbury
KW  - Marketing research
ER  -