TY  - BOOK
AU  - Peng,Mike W.
AU  - Srivastava,Deepak K.
TI  - Global business
SN  -  9789353500399
U1  - 338.88 
PY  - 2014///
CY  - New Delhi
PB  - Cengage Learning
KW  - International business enterprises
N1  - Includes bibliographical references and index.
Global Business presents a strategic perspective of all the important international business concepts as per the need of the Indian curriculum. The comprehensive coverage of topics is supported with numerous examples, cases and insights from the Indian business environment. The boxed inserts, In Focus, reflect the real-life situations allowing readers to analyze, apply and improve their thinking.
ER  -