TY  - BOOK
AU  - Winston, Wayne L.
TI  - Marketing analytics
SN  - 9788126548620
U1  - 658.87 
PY  - 2014///
CY  - New Delhi
PB  - Wiley
KW  - Marketing research--Data processing
KW  - Microsoft Excel (Computer file)
KW  - Electronic spreadsheets
ER  -