TY  - BOOK
AU  - Kapeferer, Jean-Noel
TI  - New strategic brand management
SN  - 9780749465155
U1  - 658.8343 
PY  - 2012///
CY  - London
PB  - Kogan Page
KW  - BRAND NAME PRODUCTS
KW  - BRANDING - MARKETING
KW  - BUSINESS NAMES
ER  -