TY  - BOOK
AU  - Linoff, Gordon S. 
AU  -  Berry, Michael J.A.
TI  - Data mining techniques : for marketing, sales, and customer relationship management
SN  - 9780470650936
U1  - 658.802 
PY  - 2011///
CY  - Indiana
PB  - Wiley Publishing Inc.
ER  -