TY  - BOOK
AU  - Sinha, Piyush Kumar.
AU  - Uniyal, Dwarika Prasad.
TI  - Managing retailing
SN  - 9780199488827
U1  - 658.87  
PY  - 2018///
CY  - New Delhi
PB  - Oxford University Press
KW  - Retailing;
KW  - Retail marketing;
KW  - Marketing channels
N2  - The third edition of Managing Retailing is a comprehensive textbook designed to meet the needs of postgraduate management students specializing in marketing. Based on original research, it provides an in-depth coverage of retailing theory and explains the key concepts through numerous illustrations, examples, exhibits, tables, figures, and cases
ER  -