TY  - BOOK
AU  - Jain, Subhash C.
AU  - Haley, George T.
TI  - Marketing plannning and strategy
SN  - 9788131531778
U1  - 658.802 
PY  - 2009///
CY  - Andover
PB  - Cengage Learning
KW  - MARKETING PLANNING
KW  - STRATEGIC MARKETING
ER  -