TY  - BOOK
AU  - Putler, Daniel S
AU  - Krider, Robert E.
TI  - Customer and business analytics : : applied data mining and business development / 
SN  - 9781466503960
U1  - 658.40302855133 
PY  - 2012///
CY  - Boca Raton : 
PB  - CRC Press, 
KW  - Data Mining ;
KW  - Database marketing -- Software ;
KW  - Decision making -- Data processing
ER  -