TY  - BOOK
AU  - Goenka, V. 
AU  - Bhatacharjee, P.K.
TI  - Marketing Management
SN  - 9789332587106
U1  - 658.8 
PY  - 2018///
CY  - Noida, India. 
PB  - Pearson India Education 
KW  - Indian : Cases
ER  -