Priceless: the hidden psychology of value

By:

Poundstone, William

Publication details: Oxford One World Publication 2014Description: ix, 330 pISBN:

9781851688296

Subject(s):

DDC classification:

338.52 POU

Summary: In Priceless, bestselling author William Poundstone reveals the hidden psychology of value and explores how we react to the most pervasive persuader of all: price. Charting the burgeoning growth of price-consultants who advise retailers from Nike to Nokia, Poundstone shows how behavioural decision theory has revolutionised the pricing strategies of major corporations. Informed by fascinating behavioural experiments and packed with real-life examples, Priceless explains why prices are so important, and the tricks that companies use to sell their goods. It will prove indispensable to anyone who buys, sells, or negotiates. (https://www.oneworld-publications.com/books/william-poundstone/priceless#.VGM9kmffPw8)

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	Mahindra University VNLRC General Stacks	Humanities & S.Sciences	338.52 POU (Browse shelf(Opens below))	Checked out	11/09/2025	7264

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Previous	338.5 CAS Principles of microeconomics	338.5 CAS Principles of microeconomics	338.5 CAS Principles of microeconomics	338.52 POU Priceless: the hidden psychology of value	338.5442 MAK Forecasting : methods and applications	338.9 BAS Analytical development economics	338.927 SAN WORLD'S SEARCH FOR SUSTAINABLE DEVELOPMENT	Next

In Priceless, bestselling author William Poundstone reveals the hidden psychology of value and explores how we react to the most pervasive persuader of all: price. Charting the burgeoning growth of price-consultants who advise retailers from Nike to Nokia, Poundstone shows how behavioural decision theory has revolutionised the pricing strategies of major corporations.
Informed by fascinating behavioural experiments and packed with real-life examples, Priceless explains why prices are so important, and the tricks that companies use to sell their goods. It will prove indispensable to anyone who buys, sells, or negotiates.
(https://www.oneworld-publications.com/books/william-poundstone/priceless#.VGM9kmffPw8)

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