The New Rules of Marketing & PR (Record no. 16566)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00308nam a2200133Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9781394282166 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.872 |
| Item number | SCO |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Scott, david Meerman |
| 245 #4 - TITLE STATEMENT | |
| Title | The New Rules of Marketing & PR |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 9th ded. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New Jersey: |
| Name of publisher | Wiley, |
| Year of publication | 2024. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 462p. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Collection code | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|
| Mahindra University VNLRC | Mahindra University VNLRC | 25/04/2025 | T V Enterprises | 2686.52 | 658.872 SCO | 20104 | Reference |