How Brands Grow Part-2 : Including Emerging Markets, Services, Durables, B2B and Luxury Brand (Record no. 15964)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00363nam a22001337a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780190330026 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 |
| Item number | ROM |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Romaniuk, Jenni |
| 245 ## - TITLE STATEMENT | |
| Title | How Brands Grow Part-2 : Including Emerging Markets, Services, Durables, B2B and Luxury Brand |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Australia |
| Name of publisher | Oxford |
| Year of publication | 2023 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 239p. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|
| Management | Mahindra University VNLRC | Mahindra University VNLRC | Reference | 06/11/2024 | SBH | 3249.78 | 658.827 ROM | 19109 | Reference |
| Management | Mahindra University VNLRC | Mahindra University VNLRC | Reference | 06/11/2024 | SBH | 3249.78 | 658.827 ROM | 19110 | Books |
| Management | Mahindra University VNLRC | Mahindra University VNLRC | Reference | 06/11/2024 | SBH | 3249.78 | 658.827 ROM | 19111 | Reference |