Marketing analytics : based on first principles (Record no. 15848)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00404cam a22001578i 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9789356400634 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.83 |
| Item number | PAL |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Palmatier, Robert W. |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing analytics : based on first principles |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New Delhi |
| Name of publisher | Bloomsbury |
| Year of publication | 2022 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 399p. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing research. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Germann, Frank, |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Petersen, J. Andrew, |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|
| Management | Mahindra University VNLRC | Mahindra University VNLRC | General Stacks | 19/09/2024 | SBH | 899.00 | 658.83 PAL | 18625 | Reference |
| Management | Mahindra University VNLRC | Mahindra University VNLRC | General Stacks | 19/09/2024 | SBH | 899.00 | 658.83 PAL | 18750 | Reference |
| Management | Mahindra University VNLRC | Mahindra University VNLRC | General Stacks | 19/09/2024 | SBH | 899.00 | 658.83 PAL | 18751 | Books |
| Management | Mahindra University VNLRC | Mahindra University VNLRC | General Stacks | 19/09/2024 | SBH | 899.00 | 658.83 PAL | 18752 | Books |
| Management | Mahindra University VNLRC | Mahindra University VNLRC | General Stacks | 19/09/2024 | SBH | 899.00 | 658.83 PAL | 18753 | Books |