Vineet Nayyar Learning Resource Centre

Crossing the Chasm: marketing and selling disruptive products to mainstream customers (Record no. 15782)

MARC details
000 -LEADER
fixed length control field 00365nam a2200133Ia 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 9780062292988
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.421
Item number MOO
100 ## - MAIN ENTRY--AUTHOR NAME
Personal name Moore, Geoffrey A.
245 #0 - TITLE STATEMENT
Title Crossing the Chasm: marketing and selling disruptive products to mainstream customers
250 ## - EDITION STATEMENT
Edition statement 3rd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication New York
Name of publisher Harper Business
Year of publication 2014
300 ## - PHYSICAL DESCRIPTION
Number of Pages 273p.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Full call number Accession Number Koha item type
Management Mahindra University VNLRC Mahindra University VNLRC General Stacks 23/09/2024 SBH 1906.53 658.421 MOO 18947 Reference
Management Mahindra University VNLRC Mahindra University VNLRC General Stacks 23/09/2024 SBH 1906.53 658.421 MOO 18948 Reference
Management Mahindra University VNLRC Mahindra University VNLRC General Stacks 23/09/2024 SBH 1906.53 658.421 MOO 18949 Books
Management Mahindra University VNLRC Mahindra University VNLRC General Stacks 23/09/2024 SBH 1906.53 658.421 MOO 18950 Books
Management Mahindra University VNLRC Mahindra University VNLRC General Stacks 23/09/2024 SBH 1906.53 658.421 MOO 18951 Books