Advertising and promotion: an integrated marketing communication perspective (Record no. 15603)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00451nam a2200169Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9789354600807 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| Item number | BEL |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Belch George E, |
| 245 ## - TITLE STATEMENT | |
| Title | Advertising and promotion: an integrated marketing communication perspective |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 12 ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Year of publication | 2013 |
| Name of publisher | Mc Graw Hill |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xliii,1016p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Advertising and promotion |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Belch, Michael A |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Purani, Keyoor |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Collection code | Home library | Current library | Date acquired | Source of acquisition | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|
| Management | Mahindra University VNLRC | Mahindra University VNLRC | 24/02/2024 | SBH | 659.1 BEL | 17693 | Books |
| Management | Mahindra University VNLRC | Mahindra University VNLRC | 24/02/2024 | SBH | 659.1 BEL | 17694 | Reference |
| Management | Mahindra University VNLRC | Mahindra University VNLRC | 24/02/2024 | SBH | 659.1 BEL | 17695 | Books |