Truth, lies, and advertising : The art of account planning (Record no. 15088)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00299nam a2200121Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780471189626 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| Item number | STE |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Steel, Jon |
| 245 #0 - TITLE STATEMENT | |
| Title | Truth, lies, and advertising : The art of account planning |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher | John Wiley |
| Place of publication | New York |
| Year of publication | 1998 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 298p. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Reference |
| Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|
| Mahindra University VNLRC | Mahindra University VNLRC | General Stacks | 20/03/2024 | SBH | 4325.67 | 659.1 STE | 18027 | Reference |