Business analytics: applications to consumer marketing (Record no. 14828)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02042nam a22001817a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9789351341598 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.83 |
| Item number | KUR |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Kuruganti, Sandhya |
| 245 ## - TITLE STATEMENT | |
| Title | Business analytics: applications to consumer marketing |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New Delhi |
| Name of publisher | McGraw Hill |
| Year of publication | 2015 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 336 p. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | A ready reckoner, for business professionals, analytics practitioners, and students, the book navigates through the customer lifecycle starting from initiation of the relationship with the customer, following through the phase of relationship deepening, and finally customer retention. Themes pertaining to price management, quantitative methods, usage of data sources and analytical infrastructure have been explored in depth, to support data driven decision making<br/><br/>Highlights: Addresses strategic imperatives of analytics in an easy-to-comprehend guide linking quantitative analysis to business application Focuses on a customer centric approach for leveraging analytics across the customer life cycle Offers in-depth vision of real-life examples across different industry verticals including Financial Services, Insurance, Telecom, Retail, and Travel and Entertainment sectors Bridges the gap between theory and practice by showcasing the benefits of leveraging analytics for formulating marketing strategies Explores analytical strategy and presents quantitative analysis within the context of a business objective, and not as stand-alone methodologies Caters to business managers, analytics practitioners, business intelligence experts, and students of management and quantitative disciplines who will benefit from the numerous business applications that elaborate on the conceptualization and implementation of analytical solutions for profitable decision-making <br/><br/>(http://www.mheducation.co.in/9789351341598-india-business-analytics-applications-to-consumer-marketing) |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Consumer marketing - Analytics |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Quantitative methods |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Basu, Hindol |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|
| Management | Mahindra University VNLRC | Mahindra University VNLRC | General Stacks | 31/10/2023 | Amazon | 1040.00 | 658.83 KUR | 17023 | Reference |
| Management | Mahindra University VNLRC | Mahindra University VNLRC | General Stacks | 31/10/2023 | Amazon | 1040.00 | 658.83 KUR | 17024 | Reference |
| Management | Mahindra University VNLRC | Mahindra University VNLRC | General Stacks | 31/10/2023 | Amazon | 1040.00 | 658.83 KUR | 17025 | Reference |