Vineet Nayyar Learning Resource Centre

Data mining techniques : for marketing, sales, and customer relationship management (Record no. 12443)

MARC details
000 -LEADER
fixed length control field 00417nam a2200145Ia 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 9780470650936
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.802
Item number LIN
100 ## - MAIN ENTRY--AUTHOR NAME
Personal name Linoff, Gordon S.
245 #0 - TITLE STATEMENT
Title Data mining techniques : for marketing, sales, and customer relationship management
250 ## - EDITION STATEMENT
Edition statement 3rd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication Indiana
Name of publisher Wiley Publishing Inc.
Year of publication 2011
300 ## - PHYSICAL DESCRIPTION
Number of Pages xl, 847 p; 23.5 cm
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Berry, Michael J.A.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Full call number Accession Number Koha item type
Management Mahindra University VNLRC Mahindra University VNLRC General Stacks 16/02/2022 SBH 3128.00 658.802 LIN 14807 Reference