Marketing Management: Indian Context Global Perspective (Record no. 12189)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00358pam a2200145a 44500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9789352807383 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 RAM |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Ramaswamy, V S |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing Management: Indian Context Global Perspective |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 6th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New Delhi: |
| Name of publisher | Sage; |
| Year of publication | 2018 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 798p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing Management |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|
| Management | Mahindra University VNLRC | Mahindra University VNLRC | General Stacks | 02/12/2021 | SBH | 995.00 | 658.8 RAM | 14662 | Reference |