Brand challenge: adapting branding to sectorial imperatives (Record no. 12128)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00345 a2200133 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780749470159 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 |
| Item number | KOM |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Kompella, Kartikeya |
| 245 ## - TITLE STATEMENT | |
| Title | Brand challenge: adapting branding to sectorial imperatives |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher | Kogan Page |
| Year of publication | 2015 |
| Place of publication | London |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 338p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Branding(Marketing) |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|
| Management | Mahindra University VNLRC | Mahindra University VNLRC | General Stacks | 01/12/2021 | SBH | 3224.00 | 658.827 KOM | 14610 | Reference |