Marketing analytics : a practical guide to improving consumer insights using data techniques (Record no. 12127)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00393 a2200145 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780749482169 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.83 |
| Item number | GRI |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Grigsby, Mike |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing analytics : a practical guide to improving consumer insights using data techniques |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher | Kogan Press |
| Year of publication | 2018 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 240p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing; Marketing research |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|
| Management | Mahindra University VNLRC | Mahindra University VNLRC | General Stacks | 01/12/2021 | SBH | 2417.00 | 658.83 GRI | 14609 | Books |