Strategic brand management : Building measuring and managing brand equity (Record no. 12051)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00473nam a22001577a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9789353946135 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.4012 |
| Item number | KEL |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Keller, Kevin Lane |
| 245 ## - TITLE STATEMENT | |
| Title | Strategic brand management : Building measuring and managing brand equity |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 5th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Noida |
| Name of publisher | Pearson India Education |
| Year of publication | 2020 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 642 |
| 500 ## - GENERAL NOTE | |
| General note | Jay Ambe Book Agency Bill No 1355 Date 25/08/2021 Price : 899.00 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Swaminathan Vanitha |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|
| Management | Mahindra University VNLRC | Mahindra University VNLRC | General Stacks | 03/12/2021 | SBH | 899.00 | 658.4012 KEL | 14385 | Books |
| Management | Mahindra University VNLRC | Mahindra University VNLRC | General Stacks | 20/08/2025 | SBH | 1070.00 | 658.4012 KEL | 20462 | Reference |
| Management | Mahindra University VNLRC | Mahindra University VNLRC | General Stacks | 20/08/2025 | SBH | 1070.00 | 658.4012 KEL | 20463 | Reference |
| Management | Mahindra University VNLRC | Mahindra University VNLRC | General Stacks | 20/08/2025 | SBH | 1070.00 | 658.4012 KEL | 20464 | Books |