Contagious : how to build word of mouth in the digital age (Record no. 12019)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00380 a2200133 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9781471111709 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.133 |
| Item number | BER |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Berger, Jonah |
| 245 ## - TITLE STATEMENT | |
| Title | Contagious : how to build word of mouth in the digital age |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher | Simon & Schuster |
| Place of publication | London |
| Year of publication | 2009 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 244p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Word-of-mouth advertising; Viral marketing; New products |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|
| Mahindra University VNLRC | Mahindra University VNLRC | General Stacks | 01/12/2021 | SBH | 499.00 | 659.133 BER | 14594 | Books | |
| Mahindra University VNLRC | Mahindra University VNLRC | General Stacks | 01/12/2021 | SBH | 499.00 | 659.133 BER | 14595 | Reference |