Vineet Nayyar Learning Resource Centre

Predictive analytics: the power to predict who will click, buy, lie, or die

Siegel, Eric

Predictive analytics: the power to predict who will click, buy, lie, or die - Hoboken, N.J. Wiley 2015 - xvii, 302 p.

9788126547999


Social science
Economic forecasting
Prediction (Psychology)
Human behavior

303.49 / SIE