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Customer and business analytics : applied data mining and business development /

Putler, Daniel S

Customer and business analytics : applied data mining and business development / Daniel S. Putler and Robert E. Krider - Boca Raton : CRC Press, 2012. - xxvi, 289 p.

ISBN: 9781466503960 Rs.695

Subjects--Topical Terms:
Data Mining ;
Database marketing -- Software ;
Decision making -- Data processing.

Dewey Class. No.: 658.40302855133 / P8 C8

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